Facebook in laymans terms is a social networking platform which allows people to share their life with others through short status updates, pictures and small unique applications.People use it to keep in touch with friends from high school, college, family that lives out of town, work friends from previous jobs etc.

So how should you use it if you are agent? Probably the best use of Facebook for Realtors is to use it to stay top of mind for their previous clients and their friends.  Add your personal information, including high school and college if applicable.  Add pictures of yourself, your significant other, your travel pictures, the photo of that great built in BBQ you just built, your kids (if you're comfortable with that, remember you'll get to choose who sees your photos).  Social marketing is all about letting others be part of your life-the more comfortable sharing your daily activities the better response you are going to get.  Facebook is a powerful platform because it allows for quick updates as well as more detailed discussions.

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