Real Estate Marketing |How to Sign that Listing Scenario

Effective Open Houses


Five Tools for an Open House	Why?	What You Will Need to Do
Step 1: Listing Information Become the expert on the listing even before you meet the owners.	Web information available that can be used to generate a number of sample selling tools including flyers, single listing website, virtual tour, and be part of your listing presentation.	Property Profile available from - Service Provider may have available - Cyberhomes.com - Zillow.com Photos of listing. Up to 18 photos, Jpeg, less that 1 mb.
Step 2: Create Sample Marketing Tools for the home It is easy to design marketing that features their listing.	Bring samples that feature their home. Open HouseFlyers Single Listing Website Virtual Tours Web Ad	Listing Details available from - Cyberhomes.com - Zillow.com Photos you take Generate/Print Flyer Generate Single Listing Website Generate Virtual Tours Generate Web Ad
Step 3: Buyer's Handbook Branded Personalized Buyer Handbook with listing/neighborhood information and advice for buyers	Most clients depend on their agent to help explain the selling process. Our Seller Handbook can be emailed or printed and mailed to you clients. Maps of listings, schools, and crime stats. Demonstrate that you know the neighborhood. Pitch the value of the neighborhood with information.	Show samples and let the client choose - Mailed Hard Copy - or an Email Listing's Zip Code: Neighborhood Maps (Above) Neighborhood Newspaper Neighborhood Stats
Step 4: Open House Marketing	Open House Visitor Log: Capture who attend the open house, with a preformatted personalized open house log. Listing Business Card: - Replace expensive color flyer - Show the details of the house and contact information. Viral Marketing: Client sends out an email to all of their friends and have their friends forward the email.	Coming soon