{"id":98,"date":"2025-07-19T09:20:50","date_gmt":"2025-07-19T13:20:50","guid":{"rendered":"https:\/\/www.agentprint.com\/en\/blog\/?p=98"},"modified":"2026-11-05T07:39:03","modified_gmt":"2026-11-05T12:39:03","slug":"open-house","status":"publish","type":"post","link":"https:\/\/www.agentprint.com\/en\/blog\/open-house\/","title":{"rendered":"Essential Print Materials for Open House Success in 2027"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"98\" class=\"elementor elementor-98\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b1b0f e-con-full e-flex e-con e-parent\" data-id=\"b4b1b0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3372ad58 elementor-widget elementor-widget-text-editor\" data-id=\"3372ad58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.nar.realtor\/research-and-statistics\/research-reports\/highlights-from-the-profile-of-home-buyers-and-sellers\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">According to the NAR\u2019s 2025 profile<\/span><\/a><span style=\"font-weight: 400;\">, nearly half of all buyers attend open houses, proving that even with so much online searching and virtual tours, serious buyers still want to walk through a home in person. To maximize foot traffic and capture more leads, the most essential open house print products include<strong> <a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/postcards-independent-realtor\/product\/\">postcard<\/a><\/strong> or door hangers to spread the word, <strong><a href=\"https:\/\/www.agentprint.com\/en\/real-estate-directional-signs.html\">directional signs<\/a><\/strong>\u00a0to guide buyers from main roads, and feature sheets to leave a lasting impression. Now let\u2019s look at how to set up a successful open house event using the exact right print materials.<\/span><\/p><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#Why_Print_Still_Matters_at_Open_Houses\"><span class=\"toc_number toc_depth_1\">1<\/span> Why Print Still Matters at Open Houses<\/a><\/li><li><a href=\"#Must-Have_Print_Products_for_Open_House_Events\"><span class=\"toc_number toc_depth_1\">2<\/span> Must-Have Print Products for Open House Events<\/a><ul><li><a href=\"#Before_the_Open_House_Spread_the_Word\"><span class=\"toc_number toc_depth_2\">2.1<\/span> Before the Open House: Spread the Word<\/a><ul><li><a href=\"#Postcards\"><span class=\"toc_number toc_depth_3\">2.1.1<\/span> Postcards<\/a><\/li><li><a href=\"#Door_Hangers\"><span class=\"toc_number toc_depth_3\">2.1.2<\/span> Door Hangers<\/a><\/li><li><a href=\"#Directional_Signs\"><span class=\"toc_number toc_depth_3\">2.1.3<\/span> Directional Signs<\/a><\/li><li><a href=\"#Sandwich_Boards_and_A-Frames\"><span class=\"toc_number toc_depth_3\">2.1.4<\/span> Sandwich Boards and A-Frames<\/a><\/li><li><a href=\"#Feather_Flags_and_Banners\"><span class=\"toc_number toc_depth_3\">2.1.5<\/span> Feather Flags and Banners<\/a><\/li><li><a href=\"#For_Sale_Signs\"><span class=\"toc_number toc_depth_3\">2.1.6<\/span> For Sale Signs<\/a><\/li><li><a href=\"#Custom_Riders\"><span class=\"toc_number toc_depth_3\">2.1.7<\/span> Custom Riders<\/a><\/li><\/ul><\/li><li><a href=\"#Inside_the_Home_Make_a_Lasting_Impression\"><span class=\"toc_number toc_depth_2\">2.2<\/span> Inside the Home: Make a Lasting Impression<\/a><ul><li><a href=\"#Feature_Sheets\"><span class=\"toc_number toc_depth_3\">2.2.1<\/span> Feature Sheets<\/a><\/li><li><a href=\"#Brochures\"><span class=\"toc_number toc_depth_3\">2.2.2<\/span> Brochures<\/a><\/li><li><a href=\"#Business_Cards_and_Sign-In_Sheets\"><span class=\"toc_number toc_depth_3\">2.2.3<\/span> Business Cards and Sign-In Sheets\u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#After_the_Open_House_Follow_Up\"><span class=\"toc_number toc_depth_2\">2.3<\/span> After the Open House: Follow Up<\/a><ul><li><a href=\"#Postcards_and_Flyers\"><span class=\"toc_number toc_depth_3\">2.3.1<\/span> Postcards and Flyers<\/a><\/li><\/ul><\/li><li><a href=\"#For_Sale_Signs-2\"><span class=\"toc_number toc_depth_2\">2.4<\/span> For Sale Signs<\/a><\/li><li><a href=\"#Flyers\"><span class=\"toc_number toc_depth_2\">2.5<\/span> Flyers<\/a><\/li><li><a href=\"#Directional_Signs-2\"><span class=\"toc_number toc_depth_2\">2.6<\/span> Directional Signs<\/a><\/li><li><a href=\"#Door_Hangers-2\"><span class=\"toc_number toc_depth_2\">2.7<\/span> Door Hangers<\/a><\/li><li><a href=\"#Postcards-2\"><span class=\"toc_number toc_depth_2\">2.8<\/span> Postcards<\/a><\/li><\/ul><\/li><li><a href=\"#Useful_Tips_for_Open_House_Success\"><span class=\"toc_number toc_depth_1\">3<\/span> Useful Tips for Open House Success<\/a><\/li><li><a href=\"#Final_Words\"><span class=\"toc_number toc_depth_1\">4<\/span> Final Words<\/a><\/li><li><a href=\"#Frequently_Asked_Questions\"><span class=\"toc_number toc_depth_1\">5<\/span> Frequently Asked Questions<\/a><ul><li><a href=\"#What_print_materials_do_I_need_for_an_open_house\"><span class=\"toc_number toc_depth_2\">5.1<\/span> What print materials do I need for an open house?\u00a0<\/a><\/li><li><a href=\"#How_early_should_I_put_up_open_house_signs\"><span class=\"toc_number toc_depth_2\">5.2<\/span> How early should I put up open house signs?\u00a0<\/a><\/li><li><a href=\"#Do_feature_sheets_really_help_sell_homes\"><span class=\"toc_number toc_depth_2\">5.3<\/span> Do feature sheets really help sell homes?<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Why_Print_Still_Matters_at_Open_Houses\"><span style=\"font-weight: 400;\">Why Print Still Matters at Open Houses<\/span><\/span><\/h2><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-4582 size-full\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/06\/Ap-Blog-Must-Have-Print-Products-for-Open-House-Events.jpg\" alt=\"Boost Open House Sales\" width=\"750\" height=\"350\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/06\/Ap-Blog-Must-Have-Print-Products-for-Open-House-Events.jpg 750w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/06\/Ap-Blog-Must-Have-Print-Products-for-Open-House-Events-300x140.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/06\/Ap-Blog-Must-Have-Print-Products-for-Open-House-Events-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><p><span style=\"font-weight: 400;\">While digital marketing is a fantastic tool for targeting broad audiences, the event itself is an inherently physical experience for prospective buyers. Meanwhile, <\/span><a href=\"https:\/\/www.uspsdelivers.com\/why-direct-mail-is-more-memorable\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Studies support<\/span><\/a><span style=\"font-weight: 400;\"> that people find physical print ads more memorable and have a stronger emotional response to them. As such, a tangible, beautifully printed brochure builds an emotional connection that a quick swipe on a smartphone can never replicate.<\/span><\/p><p><span style=\"font-weight: 400;\">Furthermore, professional and premium-looking materials build instant credibility. When neighbours or potential buyers see high-quality directional signs on the street and well-crafted handouts on the kitchen counter, they instantly perceive you as a top-tier agent with an eye for detail.<\/span><\/p><p><span style=\"font-weight: 400;\">Open house print materials are especially effective for localized marketing. Directional signage helps buyers find the property easily, printed flyers let visitors take property information home, and sign-in sheets paired with <a href=\"https:\/\/www.agentprint.com\/en\/business-cards-independent-realtor\/independent-realtor\/company\/\">business cards<\/a> help you capture leads long after visitors have left the event.<\/span><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-5226 size-full\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/01-Essential-Print-Products-To-Boost-Open-House-Sales.jpg\" alt=\"Essential Print Products To Boost Open House Sales\" width=\"750\" height=\"350\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/01-Essential-Print-Products-To-Boost-Open-House-Sales.jpg 750w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/01-Essential-Print-Products-To-Boost-Open-House-Sales-300x140.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/01-Essential-Print-Products-To-Boost-Open-House-Sales-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h2><span id=\"Must-Have_Print_Products_for_Open_House_Events\"><span style=\"font-weight: 400;\">Must-Have Print Products for Open House Events<\/span><\/span><\/h2><p><span style=\"font-weight: 400;\">A successful open house requires a step-by-step strategy that includes which materials to use to spread the word, which signs get the most visibility, and finally, how to make a lasting impression and carry out the follow-up. Here is a practical guide to the print materials for open house events you need:<\/span><\/p><h3><span id=\"Before_the_Open_House_Spread_the_Word\"><strong>Before the Open House: Spread the Word<\/strong><\/span><\/h3><p><span style=\"font-weight: 400;\">The days leading up to the open house are crucial for informing the local neighbourhood about the event. You can do so by using these print products:<\/span><\/p><h4><span id=\"Postcards\"><b>Postcards<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Sending a direct mail postcard invitation is highly effective for reaching the broader neighbourhood. However, targeted delivery works much better than scattered distribution. You are more likely to get a massive turnout after delivering invitations to 100 immediate neighbours than, for example, putting postcards on windshield wipers at a local plaza.<\/span><\/p><h4><span id=\"Door_Hangers\"><b>Door Hangers<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Hand-deliver <strong><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/door-hangers-independent-realtor\/product\/\" target=\"_blank\" rel=\"noopener\">door hangers<\/a><\/strong> to homes on surrounding streets a few days before the event for a more personalized, hyper-local touch. Instead of generic messages, try adding a header like, &#8220;I know you get lots of door hangers&#8230;&#8221; to relate to the homeowner, or print something useful on the back so neighbours would want to keep the print. To figure out the right mix for your area, read more about<\/span><a href=\"https:\/\/www.agentprint.com\/en\/blog\/door-hangers-vs-postcards-in-real-estate-farming\/\"> <span style=\"font-weight: 400;\">door hangers vs. postcards in real estate farming<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h4><span id=\"Directional_Signs\"><b>Directional Signs<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Directional signs are a great tool for guiding buyers to your event using high-visibility arrows and branding. Also, adding your headshot and contact details to each sign helps build recognition in the neighbourhood.<\/span><\/p><p><span style=\"font-weight: 400;\">A common question we see about directional signs is \u201cHow many is enough?\u201d The number depends on the location, traffic patterns, roads and, of course, local sign rules. Most agents use 10 to 15, or as many as local regulations allow, placed along main roads and at each turn to the property. For a larger, heavily promoted open house, some agents suggest 20 or more. Before you decide on the number, check your local sign bylaws and HOA rules.\u00a0<\/span><\/p><h4><span id=\"Sandwich_Boards_and_A-Frames\"><b>Sandwich Boards and A-Frames<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Portable A-frames are excellent for busy sidewalk corners to catch pedestrian traffic. You can decorate a standard A-frame with balloons or informational riders on the day of the event to attract extra attention (be sure to use your company colours for branding!). Just remember that many cities limit agents to 1 to 4 signs total, so place them wisely.<\/span><\/p><h4><span id=\"Feather_Flags_and_Banners\"><b>Feather Flags and Banners<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">The height and movement of feather flags catch the eye of neighbours from down the street who may have seen your Facebook ad but forgot about the open house until they drove past. Banners also work beautifully when draped over a porch railing or neighbourhood fence to announce the event. Read more about how<\/span><a href=\"https:\/\/www.agentprint.com\/en\/blog\/open-house-feather-flags\/\"> <span style=\"font-weight: 400;\">open house feather flags<\/span><\/a><span style=\"font-weight: 400;\"> can draw massive attention to drive maximum foot traffic to your event.<\/span><\/p><h4><span id=\"For_Sale_Signs\"><b>For Sale Signs<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Your main For Sale sign acts as the final destination marker at the end of your directional sign trail, letting buyers know they\u2019ve found the right place, while at the same time marketing your brand to the entire street. So make sure it includes your headshot, contact info, and a QR code that sends people to the digital listing. Always use heavy-duty metal posts or sturdy H-stands to keep the sign perfectly upright no matter the weather.\u00a0<\/span><\/p><h4><span id=\"Custom_Riders\"><b>Custom Riders<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Slide a custom Open House rider onto your For Sale sign to let the neighbourhood know you\u2019re ready for visitors. But don&#8217;t wait until the weekend to put it up! <\/span><a href=\"https:\/\/activerain.com\/blogsview\/73988\/open-house-sign-riders\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">One top agent recommends<\/span><\/a><span style=\"font-weight: 400;\"> attaching the sign rider as early as you can. A rider reading &#8220;Open House Sun. 1:00-4:00&#8221; keeps reminding people all week long as they commute past the home. Agents consistently report receiving far more traffic when utilizing clear, day-specific sign riders.<\/span><\/p><p><img decoding=\"async\" class=\"aligncenter wp-image-5227 size-full\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/02-Useful-Tips-for-Open-House-Success.jpg\" alt=\" Useful Tips for Open House Success\" width=\"750\" height=\"350\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/02-Useful-Tips-for-Open-House-Success.jpg 750w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/02-Useful-Tips-for-Open-House-Success-300x140.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/02-Useful-Tips-for-Open-House-Success-600x280.jpg 600w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p><h3><span id=\"Inside_the_Home_Make_a_Lasting_Impression\"><span style=\"font-weight: 400;\">Inside the Home: Make a Lasting Impression<\/span><\/span><\/h3><p><span style=\"font-weight: 400;\">Once prospective buyers step inside, your print materials should guide their experience and give them something valuable to take home.<\/span><\/p><h4><span id=\"Feature_Sheets\"><b>Feature Sheets<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">In addition to listing the best and most distinctive features of the house,<strong> feature sheets<\/strong> serve as an essential takeaway for every visitor. While designing, make sure to keep it simple: include a great picture of the home, bedrooms, bathrooms, square footage, amenities, and your contact info. Research proves that most guests won\u2019t buy the actual home you\u2019re showing, but they may very well buy into the idea of working with you on their future purchase. The feature sheet ensures they remember the house they visited and also know how to contact you.<\/span><\/p><h4><span id=\"Brochures\"><b>Brochures<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">For luxury or larger listings, you need a multi-page brochure. Brochures offer more room for extensive photo galleries, floor plans, and neighbourhood highlights. Have at least 20 property brochures at hand for prospects to take home, and make sure the material is high-quality enough to build trust and credibility.<\/span><\/p><h4><span id=\"Business_Cards_and_Sign-In_Sheets\"><b>Business Cards and Sign-In Sheets\u00a0<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">Keep a sign-in sheet near the entrance so you can follow up with visitors after the event. You can also tie this to a QR code on a sandwich board or feature sheet that links to a digital sign-in form. Keep a neat stack of your premium business cards right next to the sign-in area so every visitor leaves with a direct line to you. 30-50 business cards are usually enough for the event.<\/span><\/p><h3><span id=\"After_the_Open_House_Follow_Up\"><span style=\"font-weight: 400;\">After the Open House: Follow Up<\/span><\/span><\/h3><p><span style=\"font-weight: 400;\">Once you&#8217;ve made connections with neighbours at your open house, these print materials can maintain your relationships into the future and ensure you stay top-of-mind when they\u2019re ready to make a decision.<\/span><\/p><h4><span id=\"Postcards_and_Flyers\"><b>Postcards and Flyers<\/b><\/span><\/h4><p><span style=\"font-weight: 400;\">They are great for thanking guests for coming or inviting them to another open house. You can also send a \u201cJust Sold\u201d postcard to the same neighbourhood once the home is under contract. Real estate brokers consistently report that Just Sold postcards bring them new listings. Homeowners often keep the postcard on the fridge and call months later when they are finally ready to sell.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d88d41 e-grid e-con-full e-con e-child\" data-id=\"3d88d41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c414167 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c414167\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/for-sale-signs-independent-realtor\/product\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"678\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs.jpg\" class=\"attachment-full size-full wp-image-5254\" alt=\"For Sale Signs\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs.jpg 678w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs-300x300.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs-600x600.jpg 600w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs-150x150.jpg 150w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/For-Sale-Signs-60x60.jpg 60w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span id=\"For_Sale_Signs-2\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/for-sale-signs-independent-realtor\/product\/\">For Sale Signs<\/a><\/span><\/h3><p class=\"elementor-image-box-description\">SHOP NOW<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb04dae elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"bb04dae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/flyers-independent-realtor\/product\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"678\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678.jpg\" class=\"attachment-full size-full wp-image-5253\" alt=\"Flyers\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678.jpg 678w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678-300x300.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678-600x600.jpg 600w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678-150x150.jpg 150w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Flyer-678-60x60.jpg 60w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span id=\"Flyers\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/flyers-independent-realtor\/product\/\">Flyers<\/a><\/span><\/h3><p class=\"elementor-image-box-description\">SHOP NOW<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4125621 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4125621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/directional-signs-independent-realtor\/product\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"680\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481.jpg\" class=\"attachment-full size-full wp-image-5252\" alt=\"Directional Signs\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481.jpg 680w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481-300x300.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481-600x600.jpg 600w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481-150x150.jpg 150w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Directional-Signs-_Shaped_-678-Drop-pin_1753004156481-60x60.jpg 60w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span id=\"Directional_Signs-2\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/directional-signs-independent-realtor\/product\/\">Directional Signs<\/a><\/span><\/h3><p class=\"elementor-image-box-description\">SHOP NOW<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b7c52 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"24b7c52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/door-hangers-independent-realtor\/product\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"678\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678.jpg\" class=\"attachment-full size-full wp-image-5251\" alt=\"Door-Hangers\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678.jpg 678w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678-300x300.jpg 300w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678-600x600.jpg 600w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678-150x150.jpg 150w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Door-Hangers-678-60x60.jpg 60w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span id=\"Door_Hangers-2\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/door-hangers-independent-realtor\/product\/\">Door Hangers<\/a><\/span><\/h3><p class=\"elementor-image-box-description\">SHOP NOW<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c03fc elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"25c03fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/postcards-independent-realtor\/product\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"302\" src=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Postcards_06171002202602-e1793880887653.jpg\" class=\"attachment-full size-full wp-image-5247\" alt=\"\" srcset=\"https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Postcards_06171002202602-e1793880887653.jpg 367w, https:\/\/www.agentprint.com\/en\/blog\/wp-content\/uploads\/2025\/07\/Postcards_06171002202602-e1793880887653-300x247.jpg 300w\" sizes=\"(max-width: 367px) 100vw, 367px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><span id=\"Postcards-2\"><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/postcards-independent-realtor\/product\/\">Postcards<\/a><\/span><\/h3><p class=\"elementor-image-box-description\">SHOP NOW<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a35204c elementor-widget elementor-widget-text-editor\" data-id=\"a35204c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span id=\"Useful_Tips_for_Open_House_Success\"><span style=\"font-weight: 400;\">Useful Tips for Open House Success<\/span><\/span><\/h2><p><b>Prioritize readability:<\/b><span style=\"font-weight: 400;\"> Make your materials easy to read by using clean fonts, a limited colour scheme, and enough blank space. Emphasize the address, price, your contact details, and the property\u2019s best features. Always use high-quality property photos, as they heavily influence a buyer&#8217;s initial interest.<\/span><\/p><p><b>Secure your signs:<\/b><span style=\"font-weight: 400;\"> There is nothing worse than sitting in an open house wondering why you have no traffic, only to find your directional signs lying flat on the ground. Use weighted bags and heavy-duty hardware to keep your signs from blowing over on windy days.<\/span><\/p><p><b>Ask for permission: <\/b><span style=\"font-weight: 400;\">Consider asking homeowners for permission before placing directional signs on their property corners. <\/span><a href=\"https:\/\/activerain.com\/blogsview\/414286\/posting-signs-for-open-houses\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">One agent who started doing this<\/span><\/a><span style=\"font-weight: 400;\"> found that homeowners actually thanked them for asking, and it built immediate goodwill and opened doors to future sellers in the neighbourhood.<\/span><\/p><p><b>Check local bylaws: <\/b><span style=\"font-weight: 400;\">Always review your local sign bylaws before placing dozens of directional signs. Some cities have strict laws against putting out too many open house signs.<\/span><\/p><p><b>Make the house the main attraction:<\/b><span style=\"font-weight: 400;\"> Focus your signage on drawing people to the open house rather than just promoting yourself. Treat the house as your storefront for the day, as you want as many people as possible to cross the threshold.<\/span><\/p><p><b>Track your success:<\/b><span style=\"font-weight: 400;\"> To easily monitor how well your marketing campaigns are working, include specific URLs or trackable QR codes on your print materials (just make sure the code works perfectly and it won\u2019t expire). Afterward, follow up by sending emails or thank-you notes to everyone who came through, even if they didn\u2019t sign in.<\/span><\/p><h2><span id=\"Final_Words\"><span style=\"font-weight: 400;\">Final Words<\/span><\/span><\/h2><p><span style=\"font-weight: 400;\">Even if open houses don\u2019t result in an actual sale, they are an incredibly important tool for real estate agents, because they give you an opportunity to get face-to-face with prospects. You can also demonstrate firsthand your market knowledge and your command of local real estate.<\/span><\/p><p><span style=\"font-weight: 400;\">At AgentPrint.com, we offer dependable, high-quality print materials for open houses and ensure that your listings look their absolute best. Whenever ready to pack your next open house, feel free to shop our customizable <\/span><a href=\"https:\/\/www.agentprint.com\/en\/signs-independent-realtor\/independent-realtor\/company\/\"><span style=\"font-weight: 400;\">Open House Signs<\/span><\/a><span style=\"font-weight: 400;\"> and premium <\/span><a href=\"https:\/\/www.agentprint.com\/en\/independent-realtor\/feature-sheets-independent-realtor\/product\/\"><span style=\"font-weight: 400;\">Property Feature Sheets<\/span><\/a><span style=\"font-weight: 400;\"> to get started.\u00a0<\/span><\/p><h2><span id=\"Frequently_Asked_Questions\"><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><\/span><\/h2><h3><span id=\"What_print_materials_do_I_need_for_an_open_house\"><b>What print materials do I need for an open house?\u00a0<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">At a minimum, you need directional signs to guide traffic from main roads, a rider for your main yard sign, feature sheets for visitors to take home, a sign-in sheet to capture leads, and a stack of your business cards.<\/span><\/p><h3><span id=\"How_early_should_I_put_up_open_house_signs\"><b>How early should I put up open house signs?\u00a0<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Generally, it is best practice to put your directional signs and A-frames out the morning of the open house, ideally an hour or two before the event begins, and remove them promptly after it ends. However, attaching an &#8220;Open House&#8221; rider to your For Sale sign a few days in advance is a great way to build early awareness.<\/span><\/p><h3><span id=\"Do_feature_sheets_really_help_sell_homes\"><b>Do feature sheets really help sell homes?<\/b><\/span><\/h3><p><span style=\"font-weight: 400;\">Yes. Buyers often visit multiple properties in a single weekend, and the details can easily blur together. A high-quality feature sheet gives them a tangible, visual reminder of your specific listing to review when they are making their final decisions at home.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\n<div class=\"kk-star-ratings kksr-auto kksr-align-left kksr-valign-bottom\"\n    data-payload='{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;98&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;bottom&quot;,&quot;ignore&quot;:&quot;&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;class&quot;:&quot;&quot;,&quot;count&quot;:&quot;9&quot;,&quot;legendonly&quot;:&quot;&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;starsonly&quot;:&quot;&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;4&quot;,&quot;greet&quot;:&quot;Rate this post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (9 votes)&quot;,&quot;size&quot;:&quot;24&quot;,&quot;title&quot;:&quot;Essential Print Materials for Open House Success in 2027&quot;,&quot;width&quot;:&quot;138&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;,&quot;font_factor&quot;:&quot;1.25&quot;}'>\n            \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 138px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 4px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 24px; height: 24px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n                \n\n<div class=\"kksr-legend\" style=\"font-size: 19.2px;\">\n            5\/5 - (9 votes)    <\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to the NAR\u2019s 2025 profile, nearly half of all buyers attend open houses, proving that even with so much online searching and virtual tours, serious buyers still want to walk through a home in person. To maximize foot traffic and capture more leads, the most essential open house print products include postcard or door [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4580,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,19,9,24],"tags":[],"class_list":["post-98","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-tools","category-printing-tips","category-real-estate-signage","category-tips"],"_links":{"self":[{"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/posts\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":47,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions"}],"predecessor-version":[{"id":5269,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/posts\/98\/revisions\/5269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/media\/4580"}],"wp:attachment":[{"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/media?parent=98"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/categories?post=98"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agentprint.com\/en\/blog\/wp-json\/wp\/v2\/tags?post=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}