Real estate ads always change based on new trends and technologies to meet customer needs. As new technology and people’s tastes change, real estate advertising also changes.
While many businesses have shifted towards online marketing, many people still trust and prefer print ads in the real estate industry. That said, successful agents often use a mix of strategies. Explore the full range of advertising options for real estate agents to build a well-rounded marketing plan. So even with new methods available, print ads are still important in reaching new customers in the real estate business.
7 Stunning Design Trends for Real Estate Print Ads
In the past, creating realtor ads mainly focused on selecting the right words. However, today, the look of an ad is also important. Modern marketers know that a well-designed ad can impact how customers feel and act. Therefore, modern ads range from simple text ads to very creative ones that grab customers’ attention with catchy designs.
This article will help you understand the latest trends in ad design for real estate and offer you ideas on how to advertise listings effectively. The top 7 design trends include:
- Minimalism
- High-Quality Photography and Illustrations
- 3D Floor Plans
- Using Typography
- Using Infographics
- Telling a Story
- Sustainability
Minimalism
Minimalism is a design style that believes “less is more”. This style has become popular in real estate ads. In minimalist ads, the focus is on clean lines, a lot of white space, and simple design. These ads often use a high-quality picture of the property as the main attraction. All other information is built around this photo.
Minimal ads are simple and clear, making them stand out from other, busier ads. They are good at getting their message across without any complications.
High-Quality Photography
High-quality pictures are important for successful real estate ads. A single image can say much more than lots of words. With advancements in photography, such as professional cameras, real estate agents can now easily take stunning pictures of properties.
They can take beautiful photos of both the outside and inside of a house. High-quality, clear, and well-taken photos quickly catch people’s attention, motivating them to learn more about the property. In short, if you want to make an effective real estate ad, ensure you have great pictures that can attract viewers and showcase the property.
3D Floor Plans
A new and creative trend in real estate advertising is using 3D floor plans. These are upgraded versions of the traditional 2D layouts and allow prospects to virtually tour the property directly from the ad. This modern method helps potential buyers easily visit the house. This improves the prospect’s experience.
Using Typography
Typography – or the style of the words on the page – matters a lot in real estate ads. It’s not just about what the words say, it’s also about how they look. The way the words look can help convey your message and create a specific feel or vibe for your ad.
For example, fonts without small feet at the end of the letters, also known as “sans serif” fonts, provide a clear and simple look. On the other hand, fonts that look like handwriting, known as “script” fonts, can give your ad a fancy feel. Therefore, font choice can impact how potential buyers feel about your ad.
Using Infographics
Sometimes, real estate ads are full of information that can overwhelm people. This is where infographics come in. They are great for simplifying complex data and making them easy to understand.
Infographics use graphs, charts, and symbols to simplify information and make it visually clear. They can show various details such as the property’s location, features, and price clearly. As a result, viewers can easily understand the information they need without reading a lot of text.
Telling a Story
Stories are not just for books; they can also be used in real estate ads. Ads can tell a story about the property, creating a connection with potential prospects.
Telling stories makes the properties feel more real and personal. You can share stories about the neighbourhood and what it’s like to live there, local attractions that people can enjoy, or even interesting details about the house’s past.
This can attract people and help them see more than just a house – they see a home with a story and a past. It’s an effective way to grab people’s attention and get them interested in the property.
Sustainability
In today’s world, many people care about making choices that are good for our environment. This can affect their decision on which property to buy. Real estate ads that highlight eco-friendly features such as energy-saving appliances, solar panels, or beautiful gardens can attract buyers who want to live sustainably.
But there’s something else to consider: even the materials used for the ads are important. Using recyclable materials to print your ads is a great way to be sustainable and reduce waste. Making sure all your marketing materials have minimal impact on the environment can be a big advantage for many environmentally aware buyers. This means that not only the property but also the ads are eco-friendly!
Conclusion
In the ever-changing world of real estate advertising, you’ll come across various things, like simple designs, 3D property layouts, catchy imagery, and engaging storytelling. As a real estate professional, it’s important to understand these modern trends and create print ads that suit your specific needs.
At AgentPrint.com, we believe that using these trends will result in better print ads and even a more professional real estate brand. That’s why we are dedicated to providing high-quality, affordable real estate printing solutions and partnering with you toward success.
Ready to take your real estate print marketing to the next level in Canada? Contact AgentPrint.com for custom, affordable print solutions.