What do you think about mounting an advertising car magnet on the side of your car and driving around the town? The idea of moving advertising sounds cool, doesn’t it? Actually, real estate car magnets are an effective form of advertising. Having a magnetic sign on your vehicle brings your marketing message to the notice of a wide range of would-be customers every day. Nevertheless, you definitely don’t want your vehicle to look like the gigantic refrigerator trucks. What to do now? We tell you how to design your car magnet to make your mobile advertisement as effective as possible.
Why Car Magnet?
If you run a small business or you have just started a new one, you’d better take a serious action to establish your presence in your local region. To put it simply, people need to know that you exist. Car magnets are a perfect, low-cost choice for announcing your presence, especially if you have a limited budget. The top advantage of magnetic signs is that, unlike stationery signage like realtor signs or banners, their advertising potential is not limited to specific locations. That’s why even large companies or top businesses rely on magnetic signs to get more and more people to talk about them.
How to Make a Killer Card Magnet?
Exclude Unnecessary Information
Unlike business cards, your car magnet should not be overloaded with all your information. The most necessary stuff such as your name and surname, brand logo, your photo, and phone number would suffice for the potential house sellers or buyers to recognize you. If you have a website, put its address on your sign to increase the mobile traffic and convert the leads into sales.
Make It Easy to Read
Don’t expect your mobile advertising to generate immediate leads! Needless to say, almost no one grabs his cellphone instantly to give you a call as they are passing by with their cars or walking on the sidewalk. In fact, the greatest advantage of mobile advertising is increasing brand awareness. They help your face keep appearing in front of people so they can hardly forget you. However, this won’t happen unless people can easily spot and read your car magnet even from afar.
Car magnets can really promote your real estate business. They work best for attracting new clients. But what happens if people fail to read your marketing message because you’d like to drive like a maniac? Apart from this, remember your personal information on the car magnet is visible for everyone! So slow down or you will ruin your public image probably forever! You don’t really want to be remembered for your bad driving rather than your professional competence, do you?
Work on Design
Mobile advertising is highly visible and great for increasing brand awareness. The color scheme, log, visuals, text, or other design elements should be selected carefully and be consistent with your brand. Brand consistency in your design helps the prospects get familiar with your brand on a personal level and it makes it easier for you to communicate your intended message with them. In addition, magnetic signs are highly customizable. A personalized design sets you and your business apart from others.
Add a Picture
Many agents ask, “Shall I add a picture of mine on my car magnet?” Definitely Yes! Remember this old adage, “A picture is worth a thousand words.” Your vehicle will look like a company vehicle if you mount a magnetic sign with no picture on it. To create a better impression, consider having your picture and brand logo displayed by the car magnet.
We hope you find this content useful. Please share your views with us.