Do Door Hangers Work For Real Estate Agents?

When money is tight and advertising costs are out of your price range, real estate door hangers can still produce more leads. Door hangers are often overlooked as a direct marketing tool, even though they can be easily distinguished from other types of mail. When compared to alternative print marketing materials, door hangers can be a reasonably priced way to be recognized in a targeted neighbourhood.

When considering real estate marketing, using door hangers might not be the first thing that comes to mind. They are, however, an excellent means of reaching prospective homebuyers and getting your marketing message in front of the right people. If you are curious about how real estate door hangers can benefit your business, keep reading!

Read more: Creative Real Estate Door Hanger Ideas That Actually Work

Are Door Hangers Still Effective for Real Estate Marketing?

Despite the dominance of digital marketing, door hangers provide a concrete and straightforward method of drawing attention and making a statement. They are also easily customizable to target particular neighbourhoods and are reasonably priced. Door hangers work for real estate if:

• Figure out the purpose of your door hanger.
• Directly knock on doors where they were put off and see if you can start a conversation.
• Give them a call to action, considering the AIDA copywriting formula.
• Track your campaign results by using discount codes.
• Do a campaign at least twice to stay at the top of potential customers’ minds.
• When you are delivering them, carry some business cards.
• If you deliver them and want to have a conversation with residents, early evenings are better. 

Advantages of Real Estate Door Hangers for Agents 

To be honest, door hangers are an easy and cost-effective way to advertise, without any challenge. Generally, they don’t require you to make cold calls to potential customers or knock on doors to start a face-to-face conversation. Let’s discuss the most important advantages of real estate door hangers from different perspectives:

Direct Advertising 

Unlike other direct mailing tools, such as real estate postcards or brochures, door hangers are less likely to get mistaken for junk mail. The recipients will undoubtedly notice and see them. What would you do if you came back home and noticed something hanging from the front door? You would remove it from the door and probably take it inside and read it—or at least, you would glance over it before throwing it away.

They can effectively bring your presence to the prospects’ notice. They give agents a direct channel of communication with local homeowners, enabling them to establish rapport and introduce themselves.

Tangibility 

Using physical, noticeable, and touchable marketing materials can stimulate the senses and prompt the recipients to respond to your message. Unlike online ads or billboards that have a short-lived, fleeting impact on viewers, door hangers will leave a more lasting impression.

Compared to digital ads, they have a higher chance of being seen and read because they are physically displayed on a door handle. Remember that using high-end paper stock for your door hangers will multiply their effect.

Multiple Exposure

Once a recipient sees your real estate door hanger on the front door and brings it inside, it is quite likely that they will give it to other people to have a look at. It means more people will know about you and your service. What if the recipient pays no attention to your door hanger? Don’t be disappointed! In that case, he/she probably lets it be on the doorknob for other people to see.

Door-to-Door Marketing 

Real estate door hangers are one of the most effective forms of direct mail marketing to reach local prospects. They provide you with the opportunity to build your image and generate leads in a specific geographical area without using other advertising forms like social media marketing. Certain distribution services guarantee that door hangers are reaching the target audience by providing verifiable delivery to preselected targets. That way, you can be assured that your advertising message is timely conveyed to the right individuals. 

Flexible Reminder

No matter how good you are at your job, people will forget you easily if they don’t hear from you for a while. Distributing real estate door hangers at regular intervals helps you refresh the recipients’ memories and remind them about your presence in the area. Besides, they allow more potential buyers to get informed about your current listings and upcoming sales. They can be used to advertise open houses, recent sales, or exclusive deals.

A Low-Cost Option 

Though large corporations often have no financial constraints for marketing, smaller real estate businesses often miss this chance because of their tight marketing budgets. The costs of ordering and printing real estate door hangers are very low, especially in bulk. Moreover, you don’t have to spend a lot of time and money to distribute them among the local prospects. Since they don’t involve costly advertising space or postage, they’re an affordable choice.

Customizability

Another great advantage of real estate door hangers over some other marketing tools is that it is entirely up to you what to embed in them. You can use them for different goals, such as promoting open houses, offering market updates, recently sold homes, comparative market analysis, and special promotions. If you are targeting a specific local region to distribute, customize them in a way that they can prompt the desired response from the people living there.

The Key Elements for Every Door Hanger Campaign

Following a few steps can help you achieve even better results for your door hanger marketing campaigns. After specifying your target audience and local neighbourhood, you should consider a good design. Choose a proper layout, colour scheme, and fonts that are related to your brand identity. This will create a consistent memory of your brand.

When writing the contact information or other crucial information, consider establishing a sense of urgency or providing a temporary discount to entice potential clients. Select a superior printing partner to convey the professionalism of your brand with high-quality print products. Finally, hire a team or a reliable distribution service, and distribute the door hangers in the neighbourhoods you have chosen

Final Words

Real estate door hangers can pave the way for you to reach new leads in specific neighbourhoods and local areas. However, if you want to last in the highly competitive real estate market, you’d better consider other marketing tools, like postcards or flyers, to create an unforgettable impact. 

Don’t know where to get truly effective real estate door hangers? Let a team of professional designers and real estate print experts help you. AgentPrint.com offers you beautifully designed, high-quality door hangers. Besides, you have access to a countless number of free DIY design templates to create your customized design.