The most conventional method of selling a home is to open it to potential buyers. Even though virtual home tours are taking the place of traditional open houses, many buyers still find it unlikely to make the biggest purchase of their lives without first seeing the items. If you and your clients decide to hold an open house, be sure to make a focused effort to attract the prospective buyers.
In this blog post, we are going to explore some of the best tips and marketing materials to attract as many customers as possible to your open house event. Take into consideration these ideas to break through the clutter.
What Drives Foot Traffic to an Open House?
Making your house stand out as much as possible is the aim in today’s intense real estate market. If you’re listing your home for sale, look for an agent who will use their creativity to close the deal. If you’re searching for a new property, pay attention to the creative methods that agents are using to attract you. Use these inventive but simple suggestions to get buyers excited for your upcoming open house!
Curb Appeal
There is no denying that the first impression matters. Who can ignore pops of colour, beautiful flowers and plants, a wall-mounted mailbox, or a gorgeous overhead light fixture? Stellar curb appeal is one of the most important factors to entice potential buyers to come into an open house. No matter how beautiful the inside is. If there is nothing special about the outside of a house, fewer buyers show a willingness to see the inside.
As a real estate agent, if you didn’t find a house appropriate for an open house, you’d better give the sellers some advice to make the outdoor space inviting. Cutting back trees and shrubs, cleaning roofs and gutters, adding planters by the front door, painting the front door, lighting up the exterior with light fixtures, or upgrading the mailbox are simple ideas that can go a long way.
Eye-catching Signage
We are living in a high-tech world where the focus is all on technology, social media, and digital marketing. In your local world, however, well-designed real estate signs are a vital necessity. Among the conventional and modern tools utilized to market real estate, open house signs are one of the most tried and true ones. Want to sell your listing as quickly as possible? Then your marketing efforts must be focused and deliberate.
A creative, properly designed open house yard sign not only delivers your marketing message clearly but also turns the first impression into a lasting, memorable one. The size and style of a sign can vary depending on the property and price point. High-quality signs, however, always stand proud as they reflect the value of a house.
Remember that not only the sign itself but also where it is placed makes a huge impact on attracting the foot traffic you desire. Large, imposing open house feather flags are also a nice choice to draw the eyes to your open house, even from afar. Despite being outstanding in their presentation, open house feather flags are lightweight and can be set up in minutes.
Read more: Tips for Effective Real Estate Sign Placement in Canada
Real Estate Flyers
Real estate flyers loaded with impressive photos and descriptions of the house are a great strategy to draw foot traffic to your open house. When hosting an open house, however, people don’t need photos or descriptions beyond what they can see when coming in.
The first side of your flyers should showcase the unique aspects of the house, the neighbourhood amenities, or anything that matters to the buyers. You can highlight the improvements you have made to the house, like a new front door or insulated ceilings, on the back side of the flyers.
Read more: Real Estate Flyer Examples and Templates That Actually Work
Welcoming Interior
When a home is clean, decluttered, and depersonalized, it helps buyers picture themselves living there.
Play soothing background music and adjust the temperature to a comfortable level. To make the room feel light and spacious, open all the curtains and switch on the lights.
Avoid overpowering air fresheners and instead use delicate, pleasant scents, such as freshly baked cookies or a light floral scent. Draw attention to the house’s finest features. Use chic tent cards or elegant “flash cards” to highlight special features like gas fireplaces, new appliances, or smart home features.
At the end of the tour, encourage visitors to give their contact details for an easy follow-up process. Utilize a digital sign-in application to precisely record lead data. You can also send each person who signed in within 24 hours a personalized “thank you” email or video message for a better impression.
Important Tips for Open House Events
- Before the open house starts, put away valuables such as jewellery, necessary documents, and prescription drugs.
- After the event, go through the house once more to make sure nothing was lost and that everything is still safe.
- Provide feature sheets, brochures, or an electronic guest book that highlights the main features of the property, and be prepared to respond to inquiries.
- While paying close attention to the needs and inquiries of visitors, give them room to move around the house on their own.
- Get useful information for the seller by asking guests what they liked and didn’t like about the property. You can use this to determine which areas of the property need improvement.
Final Words
In conclusion, generating quality leads is a top priority for every real estate agent. If done properly, hosting an open house is a fantastic way to engage with potential buyers. What other ways have you tried to make your open house a success?
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