One of the most effective ways to attract potential buyers or tenants when selling or leasing a property is through real estate signs. These signs are a crucial tool for advertising and promoting a property, and they come in various sizes to suit different needs and preferences.
This article will explore the common sizes of real estate signs and discuss their uses and benefits in the real estate industry. Whether you are a real estate agent or property owner, understanding the different sizes of real estate signs can help you make informed decisions about your advertising strategy.
What Are Real Estate Signs?
Real estate signs are used to advertise or promote properties for sale or rent. They come in various shapes and sizes, providing valuable information to potential buyers or renters. You can present different information on your real estate signs, such as the price, features, contact details, and property availability.
Real estate signs are a vital component of real estate marketing campaigns, as they help to create brand awareness, generate leads, and attract attention. They are often customized to match the style and logo of the real estate agent or company and to suit the type and location of the property. The most common real estate signs include,
- For Sale Signs
- Sandwich Board Signs
- A-Frame Signs
- Directional Signs
- Commercial Signs
- Insert Signs
- Closing Signs
Read more: Tips for Effective Real Estate Sign Placement in Canada
Standard Real Estate Sign Sizes
Knowing the usual sizes for these signs is crucial for their effective use. When we talk about standard or common printing sizes, we mean the dimensions typically used when ordering these sizes. Understanding how these sizes are good for business helps in ordering better and more efficient real estate signs.
For Sale Signs
“For Sale” signs generally have dimensions of 24″ x 36″, 32″ x 36″, or 36″ x 48″. They must be big enough to draw attention from onlookers without being too big to annoy the property. The primary goal is to capture the attention of potential customers passing by, increasing the potential for engagement and ultimately a successful deal.
Keep in mind that the size of the sign and its distance from the property have a delicate balance. The house overpowers the sign if it is placed too close, and vice versa.
Sandwich Boards
Sandwich boards typically come in a standard size of 24″ x 36″. This size selection is strategic. It is compact enough to allow for easy transportation and storage, making it highly portable for real estate agents, especially if you are using PVC sandwich boards.
At the same time, the size is spacious enough for clear visibility and to attract the attention of the passersby. By balancing portability and visibility, this common size for sandwich board signs maximizes effectiveness while not posing logistical challenges.
A-Frame Signs
The ideal A-frame sign size for real estate is typically 24″ x 18″ or 36″ x 24″, which provides a good mix of portability and visibility. These signs are great for drawing attention to important selling points, directing prospective buyers to open houses, and boosting foot traffic to properties.
Depending on the needs of the agent or property, A-frame signs can be customized with text, images, and branding. They are perfect for short-term use because they are portable, lightweight, and quick to set up and take down.
Directional Signs
Directional signs, often made from sturdy 4mm or 10mm Coroplast, usually measure 24″ x 18″ or 24″ x 24″ and 32″ x 30″, respectively. The sizes are specifically chosen to strike a balance between visibility and non-intrusiveness for passing vehicles. While being sizable enough to be readily seen, these signs should not distract drivers, ensuring safe, smooth traffic flow.
Functionally, they serve as navigational aids, effectively guiding potential clients toward listed properties by providing clear directions. Therefore, they make the process of finding your listings easy and hassle-free.
Commercial Signs
Real estate commercial signs typically take on larger dimensions, such as 48″ x 48″ or 48″ x 96″. The larger size is intentional. It is to make sure that the signs are noticeable among the hustle and bustle of commercial sectors and that drivers and passengers can see your message no matter which side of the street they are on.
Being larger, they attract more attention, and they act as powerful marketing tools capable of effectively displaying ads from multiple vantage points. Their size also makes them harder to miss in areas with high foot traffic or vehicular traffic, thereby increasing the chances of a potential buyer or lessee spotting the property advertised. They are printed on durable print substrates such as Crezon board and can last a long time.
Insert Signs
Insert signs (also called A-frame signs), generally measuring 24″ x 18″, provide a useful tool for advertising. Because of their standard print size, these signs are easy to handle, transport, and store. This makes them an ideal choice for real estate agents who change locations frequently and need to move their signs between locations.
Further, they can be placed anywhere, and their eye-level visibility helps attract attention, making any message they display easily readable by potential customers. Therefore, these signs are perfect for hard-to-reach locations, and they offer a convenient and efficient solution for understandably showcasing information or promotions.
Closing Signs
For real estate professionals, real estate closing signs—which typically display the words “SOLD” or “CLOSED”—offer several advantages. They are effective marketing tools in addition to being a way to commemorate a successful transaction. The most common sizes are 18″ x 24″ to 24″ x 36″, with 24″ x 36” being a popular choice for visibility.
These signs are useful for generating leads and signalling a sale at the property. They also work well for taking pictures with clients on closing day, which can then be posted on social media to reach a wider audience. Properly designed and crafted closing signs show off your skills and improve your professional image.
Read more: 10 Tips for Choosing the Right Fonts for Real Estate Signs
How Sign Size Affects Visibility and Readability
When placed farther away from the road or in high-traffic areas, larger signs are easier to see from a distance. Larger signs are easier to see, but they also make it possible to write larger and more widely spaced text, which makes it easier to read.
Given the distance from which it will be viewed, the sign’s size should be appropriate. Don’t forget that while an overly large sign can be intimidating, a sign that is too small will be difficult to read.
Final Words
For your real estate signs to communicate effectively, it’s important to know the standard printing sizes for items like mesh banners and “For Sale” signs. By using these sizes wisely, you’re getting closer to grabbing your audience’s interest and building a meaningful connection with them.
AgentPrint.com is always here for you, aiming to make you succeed. We put your needs first and offer top-notch real estate printing services. We can help you boost your marketing plan to the next level—one well-sized item at a time.