A real estate door hanger is indeed a unique way to capture prospects’ attention. If you are looking for a perfect option for neighbourhood-specific marketing, don’t miss door hanger marketing. You have probably tried different direct mail marketing forms, like real estate postcards, to reach new clients in a certain geographical area. Regardless of how successful you’ve been in your previous direct marketing campaigns, real estate door hangers can make a big difference.
This blog post explains some real estate door hanger marketing tips for boosting response rates. You can use the long-term experience of AgentPrint.com to improve your print products and marketing plans.
Read more: Do Door Hangers Work for Real Estate Agents?
Maximizing the Impact of Door Hanger Marketing
Eye-catching door hangers are a great way to stand out. For companies of all sizes, this simple marketing tool can create buzz and attract clients. However, success is not going to be easy, especially in the fierce real estate market of Canada. What you need is a solid marketing plan using the most effective tools. Here are some tips for starting a successful door hanger marketing campaign.
Set Clear Goals
Winning marketing campaigns are not created by accident. They work because they follow a set of proven rules to attain certain goals. What exactly do you want to achieve by running a real estate door hanger marketing campaign? Of course, you want a high response rate, more sales, and eventually more profit! But you need to be more specific. For example, one of your goals can be “to seal 100 deals by the end of this year” or “to generate a response rate of 4% or more.”
By defining your goals prior to creating your real estate door hanger campaign, you can later evaluate the effectiveness of your marketing strategy, identify the strengths and weaknesses, and address the issues before moving on to the next real estate door hanger campaign.
Best Time to Distribute
Good timing can increase the effectiveness of your real estate door hanger marketing campaign to a great extent. Don’t distribute your marketing door hangers for no reason without considering the time unless you want to pour your dollars down the drain. Your real estate door hanger will mean nothing more than a piece of paper to the recipients unless they are ready to list their homes.
Deadline for Door Hanger Offer
A time-limited, special offer is one of the most crucial parts of a successful real estate door hanger marketing campaign. In fact, half of your success depends on your offer alone. However, not all offers meet with the desired response from the recipients. Remember that for your offer to be desirable for prospects, it should be time-limited, provide exceptional value for prospects, and have enough room for ample profit.
Use Proper Words
Don’t neglect the power of words! Write the content in such a way that it creates a desire for your offer. Choose a headline that prominently shows the special offer or USP, asks a question, or addresses a pain point. Then briefly explain how the recipients can benefit from doing business with you. Don’t forget to include a time-limited statement to create urgency for a response. Finally, come up with a powerful call to action.
Eye-Catching Design
The design of your real estate door hanger for marketing is the very first thing people pay attention to. There is no way the residents don’t notice a marketing door hanger hanging from the doorknob. However, you don’t want your real estate door hanger to only be noticed. If you want people to recognize your brand and notice your special offer at first glance, you should create an impressive design that draws attention to the offer. Pick attention-grabbing colours, an appropriate layout, stunning photos, and easy-to-read fonts. The more creative your design, the higher the chance your real estate door hanger stands out.
Final Thoughts
For door hanger marketing, you can use a compelling offer, such as special sales events. An excellent offer is the secret to success and can have a significant impact. However, even though an alluring offer, striking design, and clever text are essential, they can only ensure 60% of the success of your real estate door hanger marketing.
The quality of the print and the paper used for printing determine the final 40%. Note that the quality of your door hangers can play a big role in enhancing prospects’ perception of your business. AgentPrint.com is an online real estate signs and marketing materials printer that you can trust to design and print the door hangers that outdistance your competitors by a long way.