Both marketing and advertising strategies have a significant impact on the success of a real estate agent. You will probably get off the track in your career if you make mistakes in printing marketing materials. You need to stay ahead of the competition by mastering real estate printing for marketing. Completing your print project successfully will guarantee your progress in your line of work.

This blog post will discuss some common mistakes real estate agents usually make when printing their marketing materials. We will discuss some of the most common mistakes realtors make and try to explain how to avoid them for the ideal marketing results. Keep reading to find out important tips you should keep in mind as a real estate agent who is planning their marketing campaign.

Top Realtor Printing Mistakes

It may surprise you to learn that 56% of prospective buyers believe that print marketing materials are the most reliable kind of advertising. This significant discovery aids in your understanding of the significance of concentrating on the calibre of your real estate print materials. Our goal is to help you steer clear of the following mistakes and lead you in the correct direction.

Mistake 1: Using Low-Resolution Images

A common error that can seriously harm a realtor’s professionalism and affect how prospective buyers view their expertise is the use of low-resolution photos in real estate marketing materials. When printed, especially in larger formats, low-resolution images appear pixelated or blurry, which negates the property’s appeal and poses questions about the agent’s attention to detail.

Low-resolution images make it very difficult to draw attention and effectively communicate the property’s appeal. For marketing materials—like flyers, brochures, booklets, or door hangers—you’d better make sure that photos have a minimum resolution of 3000×2000 pixels.

Mistake 2: Ignoring Bleed and Safe Zones

When creating and printing marketing materials, realtors can make a big mistake by failing to take bleed and safe zones into account. The safe zone is the area inside the trim line where crucial text and images should be positioned to prevent being cut off, whereas bleeding is the portion of a design that goes beyond the final trim line. If these components are neglected, important information may be lost, or the finished product may not look good.

You may get a white border on one or more sides of your printed piece if your design extends all the way to the edge of the paper and there is no bleed. Anything that must be visible should always be in the safe zone because the printer will trim the printed piece.

Mistake 3: Too Small or Hard-to-Read Fonts

On printed marketing materials, realtors frequently make the mistake of using small or difficult-to-read fonts, which makes it difficult for prospective clients to quickly understand the information. Opportunities may be lost as a result, and the realtor’s professionalism may be viewed negatively.

Older customers may find it especially difficult to read smaller fonts, which could leave out a sizable portion of the market. Potential buyers might just leave without getting in touch with the realtor if they can’t easily read the information.

Mistake 4: Overcrowded or Cluttered Layouts

Realtors also frequently use overcrowded designs and layouts in their print materials, which can make the content hard to read and take attention away from the main point. Using excessive amounts of text or images will overwhelm the reader and make the main points difficult to understand.

Even insufficient contrast between the background and the text can make the information difficult to read, particularly for those who are visually impaired. Realtors can produce more successful and interesting print materials for prospective customers by emphasizing “readability, clarity, and simplicity.”

Mistake 5: Inconsistent Branding Across Print Materials

Using inconsistent branding throughout their print marketing materials is a big mistake made by realtors. This may result in a weak brand identity, decreased brand awareness, and eventually a decline in credibility and trust. Building a strong and identifiable presence in the real estate market requires maintaining consistent brand specifications across all materials.

It becomes challenging for prospective customers to recognize and recall a realtor’s brand when they use different logos, fonts, colours, or messaging on various materials. A realtor’s reputation and credibility may suffer as a result of such inconsistency, giving the impression that they are unprofessional, haphazard, and untrustworthy.

Mistake 6: Not Using Proper Call-to-Action (CTA)

Real estate agents frequently make the error of omitting a strong call to action (CTA) from printed marketing materials. This means you have wasted your budget by not directing receivers to your website or encouraging them to take an action after they have viewed the content. The marketing piece has a lower chance of producing leads or conversions if it lacks a clear call to action.

A clear CTA increases the likelihood of a response by making the marketing content more interesting and actionable. The best advantage is that an effective CTA can be used to monitor the effectiveness of marketing campaigns by displaying the number of people who have reacted.

Mistake 7: Working With Non-Specialized Print Providers

The final but crucial error is working with non-specialized print companies. All of your recent efforts will be jeopardized, and the campaign will end up being less successful due to inconsistent designs and subpar quality. The materials may appear amateurish and diminish the realtor’s reputation due to problems with colour accuracy, paper stock, and finishing choices.

In the long run, printing errors can cost realtors more because they waste time and materials. One way to prevent these mistakes is to work with a provider who is aware of the unique requirements of real estate marketing. AgentPrint.com has long-term experience working with real estate agents and is always available to assure you of the premium quality of the final print marketing materials.

How to Avoid Print Mistakes?

Now that you are aware of all the probable mistakes real estate agents commonly make during the print process, it is time to review the simple ways to avoid such errors.

Hire professional design services: To make sure your marketing materials are formatted correctly for printing, think about working with professional designers if you are not comfortable with design or if you don’t have enough time. Advice on design best practices that guarantee readability, clarity, and aesthetic appeal can be obtained from your specialist print supplier.
Use a design template: Ready-to-use templates with standard bleed and safe zone guidelines are available in many design software packages. These will help you ensure that your design is ready and error-free.
Utilize a proper layout: The best solution for the highest readability and visibility is to include clear and brief brand messages. Each of your real estate print marketing materials has its own specifics for layouts, dimensions, and design. Be careful about the colour and font selection for ideal brand consistency and attraction.
Choose appropriate paper and finish type: If you don’t know anything about paper type and print finishes, ask your professional print team about which options (e.g., gloss, matte, UV coating) are ideal for which marketing materials. The overall appearance and texture of your print marketing materials can be impacted by such an important choice.

Final Words

The impact of touchable print marketing materials in the real estate industry is undeniable. You cannot ignore the impact of a well-designed business card, a proper template of a real estate flyer, or a beautiful seasonal postcard in reaching higher leads. It is recommended to follow the guidelines and try to avoid the above-mentioned mistakes to achieve your marketing goals in the most effective manner. For optimal results, you can always count on the help of AgentPrint‘s expert design and print team.

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Top Realtor Printing Mistakes When Printing Marketing Materials