Not long ago, outdoor signage was the most used marketing strategy. Real estate yard signs, like “For Sale” signs and real estate sandwich boards, were used both to advertise the listings and to provide the agent’s contact information to passersby. Despite the growing dominance of the internet, many real estate agents still rely on outdoor advertising.

There is no denying the effectiveness and visibility of real estate sandwich boards in promoting a property. To get the most out of it, each agent should be fully familiar with its uses and advantages. In this blog post, we are going to get to know real estate sandwich boards better and learn how to use them efficiently.

What Is a Sandwich Board Sign?

Using real estate sandwich board signs to increase the visibility of a house listed on the market is perhaps the simplest step to attracting potential buyers’ attention to your listings. They draw attention to the property and inform potential customers about special features, promotions, open house timings, and other necessary information.

Two sign panels joined at the top to make up sandwich board signs, which, when opened, form an “A” shape. This makes it possible for a message to appear on both sides. They frequently have metal frames for added stability and durability, and are constructed from materials like Coroplast, PVC, or Crezon boards.

Types of Sandwich Boards Used in Real Estate

There are a variety of sandwich board types that real estate agents can use for different purposes. Some of the main types of real estate sandwich boards include:

Standard Type: Sandwich boards with two panels that fold together with a handle are the most popular kind. Although they come in a range of sizes, the most popular ones are 18″ x 24″, 24″ x 32″, 24″ x 36″, and 32″ x 48″.
Reflective Layers: By applying a reflective substance to their surface, these signs become visible at night or in dimly lit areas. When open houses are held in the evening, this is especially helpful.
A-Frames: Although A-frame signs fall under a different category, they are frequently utilized as sandwich boards. They fold up easily for storage and travel, and they are lightweight and portable.
Quick-Change: Agents can update information or messaging on this type without having to replace the entire sign, thanks to their simple sign face replacement feature.
Sandwich boards with feet: To increase stability on a variety of surfaces, some sandwich boards are made with feet or a stand.
Customizable: A lot of print providers let agents add their branding, contact details, and property details through customization options.

Benefits of Real Estate Sandwich Boards

They Spread the Word of Mouth

The first function of sandwich board signs is to increase the visibility of a listing. One of the reasons sandwich boards are used widely in real estate is that they can be easily noticed. Spreading the word about a listing is a fairly simple yet very effective strategy to bring your marketing message to the potential buyers’ notice.

During house hunting, people usually drive into the neighbourhood they like to look for houses for sale. By putting a few sandwich board signs around the property for sale, you can not only communicate your marketing message with the potential buyers living in the immediate neighbourhood, but also draw the attention of outsiders.

So, don’t forget that your real estate sandwich boards attract unexpected prospects. Remember that not all prospects house hunt actively. Who knows? Perhaps while a potential buyer is driving around their favourite neighbourhood, they see a sign in front of a property for sale and decide to act on impulse!

They Improve Your Professional Identity

In the competitive world of business, brand awareness is everything. The way you market your real estate business affects the public’s perception of your qualities as a real estate agent. Improving brand awareness especially matters for those agents who plan to dominate a particular neighbourhood. Creating a strong professional identity helps you build trust with local prospects, encourages repeat business, and leads to generating more leads and sales.

Using outdoor signage like sandwich boards can be a great way to get prospects interested in your business. To make the most of your marketing strategy, design your sandwich board signs in a way that they are consistent with your brand as well as other marketing materials.

Proper Placement of Real Estate Sandwich Boards

While following local laws, real estate sandwich board signs should be positioned in prominent areas to draw in potential purchasers. They should be placed in busy areas, where people can easily see them from the sidewalk and street, and oriented to guide people to the property. Make sure they don’t block traffic or pedestrians, and see if there are any size or placement restrictions in your area. Keep in mind that:

It may be necessary to get permission from the locals to erect directional signs on their property if the property is located on a busy road.
Signs should be placed on both streets if the property is on a corner to increase visibility.
In windy conditions, dig a hole about one-third the height of the post for the post.
Make sure the sign and post are made of sturdy materials by considering the weather conditions of the place.

Final Words

The above reasons can explain why real estate sidewalk signs like sandwich boards play an important role in real estate marketing campaigns. Even though we live in a digital age, physical signs that are strategically placed outdoors can still have a significant impact on capturing attention. Eliminating real estate sandwich board signs can be detrimental to your business, given their potential benefits.

You can get assistance from AgentPrint.com with the layout and printing of your sandwich board signs. You can either hire our graphic experts to create your design or use our free online templates.

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Real Estate Sandwich Boards: Complete Guide to Types, Benefits & Placement